Moroz by advertising. Promotions and games in the Republic of Belarus - generations of the country, unite! All Serial numbers assigned during the period are included

Ice cream is everyone's favorite treat, and children especially adore it. Many adults still remember the taste of the Soviet ice cream they ate as children. Today the Belarusian product is endowed with it" 28 kopecks." Ice cream, which has a taste familiar from childhood. It is very popular among the residents of the country, as it is very tasty and nutritious. It is consumed both in thirty-degree heat and in twenty-degree frost. Every year people eat more than half a million tons of delicious cold dessert.

Description

Ice cream "28 kopecks" was created specifically for lovers of traditional ice cream, which is made from natural ingredients and does not melt quickly. This product is quite fatty, but also the most delicious of all. It is made from milk, butter and eggs. In this case, the fat content can reach twenty percent. The manufacturer produces it and it can have different flavors, because, in addition to classic version, there are also aromas of vanilla, strawberry, cocoa or lemon in the fatty glaze that covers the dessert. The stick allows you to comfortably hold the product in your hands. " 28 kopecks" - ice cream, which is in demand because, thanks to its qualities, it can give people a good mood on the hottest summer day, and also remind them of the taste that came from childhood.

Composition and nutritional value

Compound ice cream "28 kopecks" (Belarus) has several differences from the one produced during the USSR. Today, this dessert is made from water, fat glaze (butter, powdered sugar and cocoa or flavoring, depending on the type of ice cream), condensed milk, skimmed milk powder, whey powder, emulsifiers and stabilizers, margarine, eggs and wheat flour. As you can see, this product contains various flavors, stabilizers and preservatives. And in Soviet times, such a creamy ice cream was prepared only from natural products, without any additives. At the same time" 28 kopecks" - ice cream, which has a similar taste to what was known under the Soviet Union. Whether this is related to various additives in the product or not is unknown. This cold dessert contains the most fat; the least amount of protein is observed. The energy value is three hundred eleven kilocalories per hundred grams of product.

Reviews of ice cream "28 kopecks"

Many ice cream lovers choose “28 kopecks” because it is relatively inexpensive and good quality. Ice cream with chocolate glaze is especially popular. Its taste is appreciated for the presence of creamy and chocolate notes. At the same time, the glaze is clearly separated from the ice cream; it does not slide off it. It has a rich chocolate color and perfect taste. Some consumers claim that " 28 kopecks" - ice cream from high-quality Belarusian raw materials, which periodically takes part in various promotions. The manufacturer thereby attracts new customers. The ice cream weighs seventy grams, which is enough for one person.

Other people say that the ice cream listed on the package contains water in the first place. In addition, there are stabilizers and preservatives. But this is attributed to the fact that in modern times the manufacturer does not have the opportunity to produce a product using the technology of thirty years ago. But the modern product is no less tasty.

A little about the manufacturer

This product is produced by the Morozproduct company, which focuses on making every day festive and easy. Therefore, the company chooses only the highest quality and safest ingredients for its products and offers a wide range to suit every taste. The idea of ​​organizing the production of high-quality, delicious ice cream in Belarus came to the director of Morozproduct when he visited the Ice Cream Palace in Havana, where everyone had the opportunity to try many types of this delicacy.

These rules for the promotional game “We love, we know, of course, we play!” (hereinafter referred to as the Rules), aimed at promoting products manufactured under the trademarks “20 kopecks” and “28 kopecks”, were developed in accordance with the Regulations on the conduct of advertising games on the territory of the Republic of Belarus, approved by Decree of the President of the Republic of Belarus dated January 30, 2003 No. 51 (with changes and additions), and determine the procedure for conducting the promotional game “We love, we know, of course, we play!” (hereinafter referred to as the Advertising Game).

In these Rules, the following terms have the following meaning:

Gaming product– a product that has a special Packaging of the Game Product with information and logo of the Advertising Game, produced under the trademarks:
"28 kopecks":
ice cream “28 kopecks” ice cream with vanilla flavor in a fatty cocoa-containing popsicle glaze, 70 grams;
ice cream “28 kopecks” chocolate ice cream in a fatty cocoa-containing popsicle glaze, 70 grams;
ice cream “28 kopecks” ice cream with vanilla flavor in fat glaze with lemon flavor popsicle, 70 grams;
ice cream “28 kopecks” ice cream with vanilla flavor in fat glaze with strawberry popsicle flavor, 70 grams.
"20 kopecks":
ice cream “20 kopecks” ice cream with vanilla flavor in a waffle cup, 70 grams;
ice cream “20 kopecks” chocolate ice cream in a waffle cup, 70 grams.

Registration details– a set of data that must be registered on the Advertising Game page on the Internet site www.moroz.by to participate in the Advertising Game, namely:

  • unique code;
  • personal data: last name (required), first name (required), patronymic (required), postal address: postal code (desirable), region (desirable), district (desirable), locality(required), street (required), house (required), building (if available), apartment number (if available);
  • email address (required);
  • number mobile phone Participant in the international format (required).

Unique code– an alphanumeric 11-digit code, which is located on the inside of the special Packaging of the Game Product with information and the logo of the Advertising Game.

Participant's serial number– this is a number that is assigned to the Participant after successful Registration of 5 (five) Unique Codes on the Promotional Game page on the Internet site according to the date and time of registration of the fifth Unique Code and sending Registration Data in accordance with the Rules.

Current draw– each drawing of the Advertising Game taking place on the established date and time in accordance with the Rules of the Advertising Game.

Website– website www.moroz.by, on which on the Advertising Game page Participants must enter Registration Data.

  1. Organizer of the Advertising Game.

  2. Stakeholder of the Advertising Game.

  3. Participants in the Advertising Game.

  4. Name of Advertising Game:

    “We love it, we know it, of course we play!”

  5. Territory of the Promotional Game:

    Republic of Belarus.

  6. Promotional game start date:

  7. Promotional game end date:

  8. The name of the goods for the purpose of stimulating the sale of which the Advertising Game is being held.

  9. Advertising Game Prize Fund.

    10. Name

    Qty,
    pcs.

    Cost from
    VAT per unit, Belarusian rubles

    Total, Belarusian rubles

    Cash prize 20,000 (twenty thousand) Belarusian rubles

    Main prize

    Cash in the amount of 2,971.92 Belarusian rubles

    Cash in the amount of 2.11 Belarusian rubles

    18,99

    Watch GG222 (Watch2)

    Cash in the amount of 35.71 Belarusian rubles

    FujiFilm Instax Mini 8 Grape camera (hereinafter referred to as Camera1)

    Camera FujiFilm Instax Mini 8 White (hereinafter referred to as Camera2)

    Cash in the amount of 7.62 Belarusian rubles

    Camera FujiFilm Instax Mini 8 Yellow (hereinafter referred to as Camera3)

    Cash in the amount of 7.62 Belarusian rubles

    White towel 100*180, with logo embroidery (hereinafter referred to as the Towel)

    Thermo mug color white/blue, logo engraving (hereinafter referred to as the Mug)

    Cash reward in the amount of 1 Belarusian ruble to the account of the subscriber number of the Winner's cellular operator (hereinafter referred to as Money to the account)

  10. Procedure for participation in the Advertising Game.

  11. Place, dates, time and procedure for the Prize Fund Draws, including the procedure for determining the winning Participants of the Promotional Game:

      Prize drawing location: Minsk, st. Krasnozvezdnaya, 18b, 4th floor.

      Place of the Grand Prize drawing: Minsk, Pobediteley Avenue, 9, Galleria Minsk shopping center.

      Prize drawings are carried out according to Tables No. 2, No. 3:

      Table No. 2. Prize draws:

      Rozyg-
      rysh No.

      All serial numbers participate,
      assigned during the period

      Date and time of the Draw

      Prize for the Draw

      From 06/01/2017 (00:00:00) to 06/18/2017 (23:59:59).

      06/20/2017, at 11:00.

      Money to the account – 14,000 pcs.
      Watches 1 – 3 pcs.
      Smartphone1 – 3 pcs.
      Camera 1 – 3 pcs.
      Towel – 50 pcs.
      Mug – 50 pcs.
      Lunchbox – 50 pcs.

      From 06/19/2017 (00:00:00) to 07/02/2017 (23:59:59).

      07/04/2017, at 11:00.

      Watches 1 – 3 pcs.
      Smartphone1 – 3 pcs.
      Camera 1 – 3 pcs.
      Towel – 50 pcs.
      Mug – 50 pcs.
      Lunchbox – 50 pcs.

      From 07/03/2017 (00:00:00) to 07/17/2017 (23:59:59).

      07/19/2017, at 11:00.

      Watches 1 – 3 pcs.
      Smartphone1 – 3 pcs.
      Camera2 – 3 pcs.
      Towel – 50 pcs.
      Mug – 50 pcs.
      Lunchbox – 50 pcs.

      From 07/18/2017 (00:00:00) to 08/01/2017 (23:59:59).

      08/03/2017, at 11:00

      Watches 2 – 3 pcs.
      Smartphone1 – 3 pcs.
      Camera2 – 3 pcs.
      Towel – 50 pcs.
      Mug – 50 pcs.
      Lunchbox – 50 pcs.

      From 08/02/2017 (00:00:00) to 08/15/2017 (23:59:59).

      08/17/2017, at 11:00.

      Watches 2 – 3 pcs.
      Smartphone2 – 3 pcs.
      Camera3 – 3 pcs.
      Towel – 50 pcs.
      Mug – 50 pcs.
      Lunchbox – 50 pcs.

      From 08/16/2017 (00:00:00) to 08/31/2017 (23:59:59).

      09/05/2017, at 11:00.

      Watches 2 – 3 pcs.
      Smartphone2 – 3 pcs.
      Camera3 – 3 pcs.
      Towel – 50 pcs.
      Mug – 50 pcs.
      Lunchbox – 50 pcs.

      Table No. 3. Main Prize Draw:

      Drawing of Prizes of the Third category.

      The first 14,000 (fourteen thousand) Participants who find the phrase “RUBL NA TELEFON” in the Game Product on the inside of the Package next to the Unique Code, register the Unique Code on the Internet site and provide their Registration Data in accordance with these Rules, become the winners of the Prize third category.

      If there are not enough Participants in Draw No. 1 to draw the “Money to Account” Prizes, these Prizes are played in subsequent draws.

      Mechanics of the drawing of the Main Prize and First Category Prizes.

      11.5.1. The Organizer assigns 1 (one) Participant's Serial Number to 5 (five) registered Unique Codes. By the time of the Prize Draw, the Organizer creates a list of the Serial Numbers of the Participants participating in the Current Draw (hereinafter referred to as the List). All Sequence Numbers of the Participants have the same digit capacity. To conduct the Draw, a lottery machine and a set of balls in the amount of 10 (ten) pieces with numbers from 0 to 9 are used. The winning Sequence Numbers of the Participants are determined by forming them from left to right from the numbers of balls, one by one removed from the lottery machine. The drawing starts from the first digit on the left.

      The number of the first left digit of the Participant’s winning Serial Number is determined. To do this, the Organizer places balls with numbers from 0 to the first left digit of the last Serial Number of the Participant in the Current Draw into the lottery drum. The organizer removes one ball from the lottery machine. The number of the drawn ball is the digit of the first left digit of the Participant’s generated Sequence Number.

      After this, all 10 (ten) balls are loaded into the lottery machine, the balls are mixed, and a ball is removed from the lottery machine, the number of which determines the next digit of the Participant’s winning Serial Number.

      This is how the numbers of the winning combination of the Participant’s Serial Number from 2 (second) to 6 (6) digits are determined.

      To determine the last digit of the winning Sequential Number of the Participant, balls with only those numbers that correspond to the 7 (seventh) digit of the Sequence Numbers of the List Participants, 6 (six) digits of which match, are loaded into the lottery drum. The organizer draws one ball. The drawn ball number is the 7th (seventh) digit of the winning Participant’s Serial Number.

      If the number of the ball drawn from the lottery machine when determining the number of a certain rank of the Participant does not have a match in the corresponding rank (combination of digits of ranks) of the Numbers of the Participants in the Current Draw, then the ball is not returned to the lottery drum, the Organizer draws the next ball until it matches.

      11.5.2. When conducting the Grand Prize drawing, the Organizer additionally determines 1 (one) reserve Sequence Number of the Participant, according to the procedure described in clause 11.5.1.

      Determination of the Winners of the draws for Prizes of the second category.

      The winners of the second category “Towel” Prize are considered to be 1 (one) Serial number determined in accordance with clause 11.5.1, and every 100 (one hundredth) following it in the List, in the amount of 49 (forty-nine) Serial numbers for the “Towel” Prize. . The winners of the second category “Mug” Prize are considered to be 1 (one) Serial number determined in accordance with clause 11.5.1, and every 100 (one hundredth) following it in the List, in the amount of 49 (forty-nine) Serial numbers for the “Mug” Prize. . The winners of the second category “Lunchbox” Prize are considered to be 1 (one) Serial number determined in accordance with clause 11.5.1, and every 100 (one hundredth) following it in the List, in the amount of 49 (forty-nine) Serial numbers for the “Lunchbox” Prize. .

      During the drawing of Prizes of the second category, the Sequence Number can be recognized as winning only once. If the Sequential Number falls into the Winners range again, it is not considered winning; the Sequential Number next to it in the List is considered winning.

      If the winning Sequence Number falls at the end of the list, then further calculation continues from the beginning of the List.

      The serial numbers of the Participants in the Current Draw do not participate in subsequent Prize drawings, with the exception of the Grand Prize drawing, in which all the serial numbers of the Participants registered from June 1 to August 31, 2017 participate.

      Participants who received a Prize of the third category participate in the drawing of the Prizes of the first and second categories of the Current Draw. The serial numbers of the Participants in the Current Draw who received the Prize of the first category cannot become Winners of the Prize draws of the second category.

      The result of each Draw is necessarily recorded in the minutes of the Draw, signed by the members of the commission present at the meeting.

You just need to choose the right ice cream - “28 kopecks” or FRUDOZA from the Morozproduct company (for details, see “STAY IN THE KNOW!”). The promotional game “Generations of the country, unite!”, which gives this chance, is in full swing, with more and more participants. What do they gain? Who are these people? What motivates them more: the desire to win a prize or the love of ice cream? We were able to talk to the winners of one of the stages of the game and find out everything.

Dmitry: I prophesied to myself when I said: “The TV will hang here!”

Tips for materializing desires usually boil down to the fact that you need to desire something specific and represent the object of your desires and its place in your life as accurately as possible. 33-year-old Minsk resident Dmitry Zadiran did just that. Having heard that in the advertising game “Generations of the country, unite!” you can win a nice big TV, he said, pointing to the wall in his apartment: “This TV will hang here!” Only after this did he familiarize himself with the rules of the game and become a participant, although he does not consider himself a gambling person at all.

I have never participated in such promotions or sweepstakes, I have never even been to a casino,” Dmitry admits. “And then I thought: since you still buy a lot of ice cream in the summer, why not try your luck.” My whole family is ice cream lovers: my dad, my sister and husband, and their children. It's no surprise that we ate a total of over 50 servings of ice cream in a month. You didn’t even have to change your tastes to participate in the promotion. For example, I really love the classic ice cream, so the “28 kopecks” ice cream is always a pleasure. And my nephews love FRUDOZA. And the heat started just in time, and in such weather there is never too much ice cream for those with a sweet tooth.

Now I advise everyone: play! - says Dmitry. - After all, at first I didn’t consider myself lucky, but I chose a prize for myself - and won. Thanks to the organizers of the game “Generations of the Country, Unite!” And participating in it is not at all difficult.

Anton: The first five ice creams brought good luck


For Anton Anglinsky “Generations of the country, unite!” also became the first advertising campaign in which he took part.

My favorite is the 28 kopeck ice cream. When I found out about the promotion, I started buying it more often,” says Anton. - And already the first five packages of ice cream, the codes of which I registered, brought me good luck - I won a laptop bag and a backpack.

Around the same time, Anton received a lucrative job offer (he is an economist-manager by profession), so it is quite possible that this win marked the beginning of a streak of success. Moreover, the drawing for the main prize - a car for which Anton is competing along with all the participants in the game - is still ahead.

Lyudmila: Tablet and phone - first big win

Sometimes I won something, but only in small things: a blanket, a bag. And now the win is not just big, but also doubly pleasant - both a mobile phone and a tablet. Very useful. I was just about to change my phone!

Lyudmila’s husband also had a hand in the winnings. When it comes to ice cream, their tastes are the same - they both prefer FRUDOZA, which they once tried as a new product and have been buying it ever since.

FRUDOZA is very juicy and refreshing, with pieces of fruit,” notes Lyudmila. - Today we discovered another new product from the Morozproduct company - fruit and berry sorbet “7 kopecks”. I really liked it too.

Lyudmila does not rule out that her favorite FRUDOZA can bring even greater luck. After all, summer is still ahead, ice cream will still be the main delicacy in the family, which means that many codes from its packaging will still be registered. After all, those who have already won something are not prohibited from playing further.

Victor: I won a gift for my own wedding!

And for programmer Viktor Zhilko, winning a TV and game console became a gift for his own wedding! We talked with him and his future wife Anastasia just before this event and learned that FRUDOZA brought good luck in the game.

I love this ice cream very much and in the hot weather I ate two packs of it a day. I like that there are fruits and milk, and not just popsicles,” says Anastasia. - When I found out about the advertising game, I told my husband: “Why do we just eat it? Let's register!" So I was mainly responsible for eating the ice cream, and Victor recorded the codes. In two weeks there were 15 of them. And there’s also a supply in the freezer at home - both FRUDOZA and the “28 kopecks” ice cream. And this is not only because of the promotion. I really love ice cream, and so does my husband. We can eat it just like that, or with berries (blueberries, strawberries), we buy them fresh at the market. For this purpose, I also bought beautiful bowls.

By the way, this is not the first time I have played with the Morozproduct company - many years ago, when I was still at school, I won a tent thanks to Gosha ice cream.

It seems to me that ice cream is a product that everyone likes,” says Victor. - Therefore, everyone has the opportunity to participate in this game and win. This requires minimal effort, low costs, and registration is very simple. Our advice, taking into account our own experience: take part, eat ice cream with pleasure and don’t bother yourself with thoughts about victory - then it will come by itself!


STAY IN THE KNOW!

Advertising game “Generations of the country, unite!” runs from May 10 to August 31. Every two weeks, double prizes are drawn: a laptop bag and a backpack, a phone and a tablet, a TV and game console. The main prize - a stylish car and a city bike - will be drawn in the final. Place of the main prize drawing: Minsk, Central Children's Park named after. M. Gorky


Details on the website

And may luck smile on you in this sweet game!

State registration certificate No. 2721 dated March 24, 2016, issued by the Ministry of Trade of the Republic of Belarus, Advertising game organizer TDI Promoivent LLC, UNP 190771520.

SOOO "Morozproduct", UNP 101501860

To participate in the Promotional Game you must meet the deadlinefrom 05/10/2016 to 08/31/2016 buy “28 kopecks” or “FRUDOZA”with the Advertising Game logo, on the inside of the Packaging you will find a Unique codeand register 5 (five) Unique codes on .
Main prize - CITROEN C-ELYSEE car

Rules of the advertising game.

These rules for conducting an advertising game " Generations of the country, unite!"(hereinafter - the Rules), aimed at promoting products manufactured under the trademarks "28 kopecks" and "FRUDOZA", were developed in accordance with the Regulations on the conduct of advertising games on the territory of the Republic of Belarus, approved by Decree of the President of the Republic of Belarus dated January 30, 2003 No. 51 (with amendments and additions), and determine the procedure for conducting the advertising game " Generations of the country, unite!"(hereinafter referred to as the Advertising Game).

In these Rules, the following terms have the following meaning:

Gaming product– a product that has a Packaging with the Advertising Game logo, produced under the trademarks:

"28 kopecks":

Ice cream “28 kopecks”, a vanilla-flavored ice cream in a fatty cocoa-containing popsicle glaze, weighing 70 grams;
ice cream “28 kopecks” chocolate ice cream in a fatty cocoa-containing popsicle glaze, weighing 70 grams;
ice cream “28 kopecks” ice cream with vanilla flavor in a fat glaze with lemon flavor popsicle, weighing 70 grams.

"FRUDOZA":

Ice cream “FRUDOZA” ice cream with mango pieces in a fruit shell with mango flavor, weighing 65 grams;
ice cream “FRUDOZA” ice cream with pieces of kiwi and gooseberries in a fruit shell with kiwi flavor, weighing 65 grams;
ice cream “FRUDOZA” ice cream with pieces of strawberries in a fruit shell with strawberry flavor, weighing 65 grams.

Registration data – a set of data that must be registered on the Advertising Game page on the Internet site www. moroz.by to participate in the Advertising Game,

Namely:

Unique code;

Participant's mobile phone number in international format (required).

Unique code– an alphanumeric 10-digit code, which is located on the inside of the Game Product Packaging with the Advertising Game logo.

Participant's serial number– this is a number that is assigned to the Participant after successful Registration of 5 (five) Unique Codes on the Promotional Game page on the Internet site according to the date and time of registration of the last Unique Code and submission of Registration Data that complies with the rules.

Current draw– each drawing of the Advertising Game taking place on the established date and time in accordance with the Rules of the Advertising Game.

Website– website www.moroz.by, on which on the Advertising Game page Participants must enter Registration Data.

The organizer of the Advertising Game is TDI Promovent LLC, Republic of Belarus, 220034, Minsk, st. Krasnozvezdnaya, 18b, 4th floor, UNP 190771520, registered by the Minsk City Executive Committee of the Republic of Belarus by decision of November 2, 2006, in the Unified State Register of Legal Entities and Individual Entrepreneurs under No. 190771520.

All citizens of the Republic of Belarus permanently residing in the Republic of Belarus, as well as foreign citizens and stateless persons who have a residence permit on the territory of the Republic of Belarus and permanently residing in the Republic of Belarus are invited to participate in the Advertising Game.

A participant in the Advertising Game cannot be a person who is in an employment relationship with the organizer or an interested person, the spouse of such a person, his close relatives, as well as persons who are in a relationship with such a person.

8. Name of the goods, in order to stimulate the sale of which the Advertising Game is being held.

Products manufactured under the trademark “28 kopecks”, in Packaging:

  • ice cream “28 kopecks”, a vanilla-flavored ice cream in a fatty cocoa-containing popsicle glaze, weighing 70 grams;
  • ice cream “28 kopecks” chocolate ice cream in a fatty cocoa-containing popsicle glaze, weighing 70 grams;
  • ice cream “28 kopecks” ice cream with vanilla flavor in a fat glaze with lemon flavor, popsicle, weighing 70 grams.

Products manufactured under the trademark “FRUDOZA”, in Packaging:

  • ice cream "FRUDOZA" ice cream with mango pieces in a fruit shell with mango flavor weighing 65 grams,
  • ice cream "FRUDOZA" ice cream with pieces of kiwi and gooseberries in a fruit shell with kiwi flavor weighing 65 grams,
  • ice cream “FRUDOZA” ice cream with strawberry pieces in a fruit shell with strawberry flavor, weighing 65 grams.

The prize fund of the Advertising Game is formed from property and funds Interested person and amounts to 550,781,523 (five hundred and fifty million seven hundred and eighty-one thousand, five hundred and twenty-three) Belarusian rubles including VAT. The promotional game prize fund includes the following prizes:

Name

Quantity, pcs.

Cost including VAT per unit, Belarusian rubles

Total, white rubles

CITROEN car

C-ELYSEE

Main prize

Bicycle LTD Cruiser 26""MTB""14

Cash in the amount of 28,757,195 Belarusian rubles

Game console Sony PS3 12GBP CECH-4308A

Cash in the amount of 1,411,348 Belarusian rubles

LED TV SAMSUNG UE32J4100AUXRU

CUH-1208A GamesPrist PS4 500GBC/PS4 joystickX6

Cash in the amount of 1,928,957 Belarusian rubles

Cell. tel. SAMSUNG SM-G361H/DS, white

Tablet SAMSUNG SM-T355, black

cash in the amount of 993,370 Belarusian rubles

BackpackCanyonCNE-CNP15S1Bl with branding

Laptop bag Continent CC-02 Blue with branding

Laptop backpack CanyonCNE-CNP15S1B with branding

Cash reward in the amount of 100,000 (one hundred thousand) Belarusian rubles to the account of the subscriber number of the winner’s cellular operator

10.1.1. buy any Gaming product;

10.1.2. find a Unique code on the inside of the Package;

10.1.3. register 5 (five) Unique codes on the Internet site.

10.1.4. When registering a Unique Code on the website, indicate Registration Data:

Unique code;

Personal data: surname (required), first name (required), patronymic (required), postal address (required): postal code (required), region (required), district (required), locality (required), street (required) , house (required), building (if available), apartment number (if available);

Email address (required);

The Participant's mobile phone number in international format and the name of the operator (velcom, PRIVET, MTS, life:) (required).

10.2. Notification of successful registration of the Unique Code, Personal Data, as well as the Participant’s serial number (0000001, 0000002, 0000003, etc.) and the date of the next drawing in which this Serial Number participates, the Participant receives in a dialog box on the Internet registration form page. site, as well as by email within 3 (three) days to the email address specified in the appropriate field during registration.

10.3. If a Participant enters 5 (five) incorrect Unique Codes within 24 hours in the code entry field of the registration form on the Internet site, this Participant is blocked from participating in the Promotional Game for 24 hours. If a Participant is blocked 3 (three) times during the period from 05/10/2016 to 08/31/2016 inclusive, this Participant is deprived of the right to participate in the Promotional Game in the future.

10.4. Each Participant may participate in the Promotional Game an unlimited number of times, subject to the purchase of the Game Product and the requirements necessary to participate in the Promotional Game.

10.5. Participants, when filling out the registration form on the website www.moroz.by, are required to enter accurate information.

10.6. The Organizer is not responsible for errors made by Participants in the Advertising Game when entering the Unique Code and for the accuracy of the information, Registration data specified when registering on the Internet site.

10.7. The Organizer does not enter into a dispute if disputes arise regarding the determination of the ownership of the Package with a Unique Code to a particular person.

11. Place, dates, time and procedure for the Prize Fund Draws, including the procedure for determining the winning participants of the Promotional Game:

11.1. Place of the drawing of Prizes of the first, second, third, fourth categories: Minsk, st. Krasnozvezdnaya, 18b, 4th floor.

11.2. Place of the Main Prize drawing: Minsk, Central Children's Park named after. M. Gorky.

11.3. Drawing of Prizes of the Fourth Category.

The first 500 (five hundred) Participants who registered at least 5 (five) Unique Codes and provided their registration data in accordance with these Rules become the winners of the Fourth Category Prize. A Participant can become the winner of the Fourth Category Prize no more than 1 (one) time.

11.4. Prize drawings are carried out according to Tables No. 2, No. 3:

Table No. 2. Prize Draws:

Rozyg-rysh No.

All Serial numbers assigned during the period are included

Date and time of the Draw

Prize for the Draw

From 05/10/2016 (00:00:00)

To 05/22/2016 (23:59:59).

1. Prize of the fourth category – 500 pcs.

From 05/23/2016 (00:00:00)

To 06/05/2016 (23:59:59).

1. Prize of the third category – 10 pcs.

From 06/06/2016 (00:00:00)

To 06/19/2016 (23:59:59).

From 06/20/2016 (00:00:00)

To 07/03/2016 (23:59:59).

From 07/04/2016 (00:00:00)

To 07/17/2016 (23:59:59).

From 07/18/2016 (00:00:00)

To 07/31/2016 (23:59:59).

From 01.08.2016 (00:00:00)

To 08/14/2016 (23:59:59).

From 08/15/2016 (00:00:00)

To 08/31/2016 (23:59:59).

Prizes are awarded in the order indicated in Table No. 1.

If there are not enough Participants in Draw No. 1 to draw Prizes of the fourth category, these prizes are played in subsequent draws.

Table No. 3. Main prize drawing:

11.5. Mechanics of the drawing of Prizes of the first, second, third categories and the Main Prize.

The Organizer assigns one Participant's Serial Number per 5 (five) registered Unique Codes. By the time of the prize draw, the Organizer creates a list of the Serial Numbers of the Participants participating in the Current Draw (hereinafter referred to as the List). All Sequence Numbers of the Participants have the same digit capacity. To conduct the drawing, a lottery machine and a set of 10 balls with numbers from 0 to 9 are used. The winning Sequence Numbers of the Participants are determined by forming them from left to right from the numbers of the balls, one by one removed from the drum. The drawing starts from the first digit on the left.

11.5.1. The number of the first left digit of the Participant’s winning Serial Number is determined. To do this, the Organizer places balls with numbers from 0 to the first left digit of the last Serial Number of the Participant in the Current Draw into the drum. The organizer removes one ball from the drum. The number of the drawn ball is the digit of the first left digit of the Participant’s generated Sequence Number.

11.5.2. After this, all ten balls are loaded into the drum, the balls are mixed, and a ball is removed from the drum, the number of which determines the next digit of the Participant’s winning Sequence Number.

This is how the numbers of the winning combination of the Participant’s Serial Number from 2 (second) to 6 (6) digits are determined.

11.5.3. To determine the last digit of the winning Sequential Number of the Participant, balls are loaded into the lottery drum only with those numbers that correspond to the seventh digit of the Sequential Numbers of the List Participants, the 6 digits of which match. The organizer draws one ball. The drawn ball number is the seventh digit of the winning Sequence Number of the Participant.

11.5.4. To determine all the winners, the entire algorithm is repeated based on the number of prizes in the Current Draw.

11.6. The serial numbers of the Participants in the Current Draw do not participate in subsequent Prize drawings, with the exception of the Grand Prize drawing, in which all the serial numbers of the Participants registered from May 10 to August 31, 2016 participate.

11.7. The serial numbers of the Participants who became the winners of the Current Draw and received the Prize of the third category cannot become winners of the Prize draws of the second and first categories. The serial numbers of the Participants who became the winners of the Current Draw and received the Prize of the second category cannot become winners of the Prize of the first category.

11.8. The result of each Draw is necessarily recorded in the minutes of the Draw, signed by the members of the commission present at the meeting.

12. The procedure for notifying winners about the results of the drawing, the procedure for receiving winnings.

12.1. The winners of the Promotional Game are notified of their winnings within 3 (three) days in one of the following ways: via SMS to the mobile operator number specified during registration, by email or by phone call.

12.2. To receive the Main Prize, First and Second Category Prizes, the Participant must come to the Organizer’s office at the address: Minsk, st. Krasnozvezdnaya, 18b, 4th floor, from 10:00 to 16:00 from 09/15/2016 to 10/31/2016 (inclusive). You must have Packages with Unique Codes and a passport (or residence permit) with you.

12.3. To receive Prizes of the third category, the Participant must come to the Organizer’s office at the address: Minsk, st. Krasnozvezdnaya, 18b, 4th floor, from 10:00 to 16:00 from 09/15/2016 to 09/30/2016 (inclusive). If the Winners did not pick up the Prizes of the third category at the organizer’s office before September 30, 2016, then these Prizes will be sent to the Participants by mail before October 31, 2016 after the latter have provided the Packages with Unique Codes to the Organizer’s postal address. Packages must be received no later than October 20, 2016.

12.4. The amount of the Prize of the fourth category is transferred to the winner (provided the latter fulfills all the requirements of these Rules) before August 22, 2016 by sending a message containing Express Payment Card codes in the amount of 100,000 (one hundred thousand) Belarusian rubles to replenish the subscriber account of the mobile operator, specified by the Participant when registering Unique Codes. Conditions for activating PIN codes for Express Payment Cards are available on the websites of mobile operators:

Winning Cash Prizes After activating the Express Payment Card pin codes, the winners can only spend on paying for the services of the cellular operator and these Prizes are not paid in cash equivalent. Topping up subscriber numbers is available to Winners who are subscribers of mobile operators of the Republic of Belarus connected to tariff plans for individuals. Winners of the advertising game connected to tariff plans for corporate clients have the right to use PIN codes to top up third party subscriber accounts.

12.5. By taking part in the Promotional Game, the Participant agrees that, in accordance with Chapter 16 of the Tax Code of the Republic of Belarus, when awarding the Prize, the Organizer withholds income tax from the Winner and transfers it to the budget in the prescribed manner. The Prize is transferred to the winner minus the amount of income tax withheld from the cash portion of the Prize.

12.6. If the recipients of the Main Prize, the First and Second Category Prizes do not come to collect the prize at the Organizer's office in the period until October 31, 2016 until 16:00, the recipients of the Third Category Prize will not come to collect the prize at the Organizer's office in the period until September 30 2016 until 16:00 and will not provide Packages with Unique Codes to the Organizer’s postal address until October 20, 2016, the corresponding Prizes remain at the disposal of the Organizer.

12.7. The Organizer does not pay the Participants of the Advertising Game the expenses associated with travel to the place of receiving the Prizes.

12.8. If the Winner of the Promotional Game is a minor Participant, Prizes are issued to the legal representative (parent, adoptive parent, guardian) upon presentation of a passport of a citizen of the Republic of Belarus/residence permit in the territory of the Republic of Belarus of the legal representative and a birth certificate of the child (other document confirming the representation of the minor faces).

12.9. In the event that the Winner is unable to receive the Prize in person, the Prize may be collected by confidant upon presentation of your passport (residence permit), a notarized power of attorney from the Winner, and Packages with Unique Codes.

12.10. When receiving the Prize, the winner confirms in writing the fact of its receipt and fills out all the necessary documents provided by the Organizer related to receiving the Prize.

12.11. Prizes cannot be replaced. No cash equivalent of Prizes will be paid out. The Organizer's liability for issuing Prizes is limited solely to the above-mentioned quantity and types of these Prizes.

13.1. To monitor compliance official Rules of the Advertising Game, approval of the results, summing up the results of the Advertising Game, consideration of controversial cases, making decisions on oral and written complaints and comments that arose during the Advertising Game, the Organizer creates a Commission for the Advertising Game with the following composition:

1. Ilya Anatolyevich Beyda – Deputy General Director for Economic Affairs, Morozproduct JLLC, Chairman of the Commission.

2. Ekaterina Viktorovna Gorbach – head of the marketing department, Morozproduct JLLC.

3. Tatyana Alekseevna Kalitnik – Deputy Director, TDI Group of Companies LLC.

4. Ekaterina Ivanovna Podgaiskaya – customer service specialist, TDI Promovent LLC.

5. Karina Aleksandrovna Evmenenko – customer service specialist, TDI Promoivent LLC.

14.4. Information about the rules and conditions for participation in the Advertising Game can be obtained on the website www.moroz.by, as well as by calling the hotline: (8 017) 388 77 05 from 8.00 to 20.00, seven days a week.

15. Other conditions.

15.3. The fact of participation in the Advertising Game means that its participants agree that their last names, first names, patronymics, photographs, video, audio and other materials about them can be used by the Organizer in any advertising and (or) information materials related to conducting a Promotional Game, without paying any remuneration to the participants. The winner of the Advertising Game agrees to be interviewed in the media and filmed for promotional materials prepared in connection with this Advertising Game, without paying him any remuneration. All rights to such advertising materials belong to the Organizer.

15.4. The organizer is not responsible for the operation of the Internet (for example, bad connection with the provider, etc.), cellular mobile telecommunications operators (poor connection with the operator, etc.) and the postal service (delivery times, safety of the prize, etc.).

15.5. The Organizer is not responsible for the inability to contact the Participant in the event of inaccurate information provided by the Participant.

15.6. The Organizer reserves the right to examine the Packages with winning Unique Codes presented by the winners of the Promotional Game to determine their authenticity. All Packages with winning Unique Codes, by which prizes are received, are transferred to the Organizer and cannot be returned to Participants.

15.7. Disputes between the Organizer and the Participants of the Promotional Game are considered in court in accordance with the legislation of the Republic of Belarus.

15.8. All possible claims of participants in the Advertising Game regarding the organization of the Advertising Game must be addressed to the Game Organizer at the address: Republic of Belarus, 220034, Minsk, st. Krasnozvezdnaya, 18b, 4th floor.



Organizer LLC "TDI Promoivent", UNP 190771520. Certificate of state registration No. 2721 dated March 24, 2016, issued by the Ministry of Trade of the Republic of Belarus. Duration of the promotional game: May 10 – October 31, 2016. Game rules taken from the website http://game.moroz.by/.

Our Belarusian sluggish winter, in accordance with the instructions of Hydromet and partly with its correct forecasts, ended... in April. The notorious spring-summer period has arrived.

For our specialized publication, this means the need to pay attention to product groups such as ice cream. Let's say it simpler and more firmly. It makes sense to take a closer look at ice cream and one of its leading producers.

It will be very difficult to write something fundamentally new about the Morozproduct company and their products, although... Quite interesting.

First, let's recall a few historical milestones. To start a conversation.

“Seventeen +” moments of spring...

“Morozproduct” appeared on the map of the Belarusian food market almost 20 years ago, in the spring of 1998. During this time, excuse the somewhat clichéd expression, the company has won its place in the minds of consumers and trade in Belarus and Russia. “Morozproduct” symbols - the classic series of ice cream “20 kopecks” and “28 kopecks”, the charming parrot Gosha, the first Belarusian ice cream with pieces of berries and fruits under the FRUDOZA brand have become recognizable, popular and in demand...

Four years ago, in May 2013, Morozproduct JLLC opened its own brand new ice cream factory in Maryina Gorka. This allowed us to increase volumes and release a variety of new products. The company's portfolio now includes new types of popsicles, briquettes, sandwiches, cones, as well as original large-volume packaging (to be sure to be enough for the whole family or company) and much more. An entire magazine would be enough to list and describe. But this is unnecessary.

Therefore, today you will find out what you should generally expect from one of the recognized market leaders in 2017. At the same time, we will remind you and tell you about several original “models” of recent seasons.

In general, all the news and nostalgic elements are in one article.

All the best comes from childhood

We all know today that in childhood the trees are bigger, the sun is brighter, the grass is greener, and the ice cream tastes better. But this is kind of in theory. And the Morozproduct team decided to prove that everything really happened. At least when it comes to ice cream.

Exactly ten years ago, in 2007, the line of seals was revived, causing nostalgia among representatives of the middle generation - approximately 30 years old and older. It was a real marketing and taste breakthrough. People began to call the series “Soviet theme” or simply “kopecks”: ice cream “20 kopecks” and “28 kopecks”. The success was phenomenal.

But “Morozproduct” is also distinguished by the fact that it never stops there. In addition to the “20 kopecks” and “28 kopecks” seals - in different versions, since 2016 the company has launched a new series of sorbet “7 kopecks” for the market. Cherry-apple and apple sorbets are based on natural fruit puree intended for baby food.

It would seem that what else can be done that is fundamentally new, and why? However, in 2017, the company decided to creatively develop the famous “Soviet theme” and connect it with modernity. So at the beginning of the year, ice cream “28 kopecks” appeared with strawberry flavor, plus real creamy ice cream in the shape of a heart - with the same romantic strawberry taste. These new items immediately announced themselves.

At the largest Eastern European food exhibition "Prodexpo" in Moscow, new strawberry ice cream from the legendary "28 kopecks" series immediately received gold medal- as part of the “Best Product” competition.

The fact that the company decided to offer the first new products of the season back in January indirectly makes us recall Churchill’s phrase during the Great Patriotic War: “The people who eat ice cream right on the street with such appetite in the bitter winter are invincible.”

Gosha is good

Gosha the parrot has been and remains the symbol of the company - almost from the day it was founded. The company is changing... Gosha lives, grows and develops, following the interests of modern children.

As a result, under the old and truly good Gosha brand, completely new, somewhat revolutionary products are being produced today. One of these new products is “screw” creamy ice cream with the “Bubble Gum” flavor. It presents complex, interesting flavors, while the delicacy is presented in a bright and original way. Absolutely in the style and spirit of the Morozproduct company.

And a new generation of children, who know nothing about the first steps of the legendary parrot almost 20 years ago, will today babble touchingly to their smiling parents: “Gosha is good.”

By the way, this truth was confirmed at the already mentioned Moscow “Prodexpo” in February of this year. The new ice cream was warmly received by ordinary and non-ordinary visitors to the exhibition, and was highly appreciated by the professional jury. The result of the first appearance of new tastes and product revelations at this ball is a silver medal for the creamy ice cream “Gosha” with the “Bubble Gum” flavor.

Pistachio surprises

In addition, the Morozproduct company and its technologists have recently been working a lot and fruitfully with such a recognized nut delicacy as
pistachios. The result of this attention was the expansion of two popular ice cream series, starting in 2015.

Firstly, a series of ice cream in a crispy sugar cone under the famous brand "Gosha" added a new pistachio flavor. These products were launched two years ago and have become quite popular.

In addition, already in 2017 ice cream "Caprice"(famous for the use of chocolate chip cookies) was complemented by the unusually aromatic taste of pureed pistachios. It is unnecessary to write anything about their “unique, fabulous taste.” Imposing your opinion and taste often causes a backlash. Any average person will tell you this.

Let us only note that this ice cream did not go without an award at Prodexpo. Apparently, so that “Morozprodukt” could evaluate the entire medal range of the “Best Product” competition, the jury awarded the new “Caprice” a bronze medal. Although it certainly deserved more.

But we won’t argue about tastes. A medal is by definition good. However, sooner or later you need to put it aside and start doing something new.

Here we put an ellipsis

Of course, within the framework of one material it is impossible to tell about everything that should be expected from the Morozproduct company this year. We only know for certain that there will be more news, very loud.

Let’s just give a hint in a couple of phrases... The company is confident that this year can become a landmark year both for Morozprodukt and for the entire ice cream market. In official terms, the company plans to release new products by the summer that will be of interest to consumers and beneficial to trade.

Total...We will talk about all new ideas of Morozproduct promptly and as original as possible. Take our word for it - it will be interesting.

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